Day #45: Keep on pedaling
Two days off, better get back on the bike [or blog]. I decided I needed a break. You possibly needed a break too. Every day writing a blog can be strenuous. What to say? Importantly, what to say with...
View ArticleDay #46: Change is as good as a holiday
There is an old saying that ‘change is as good as a holiday.’ Is it really? I’d bet a holiday would beat a change hands down. Last Friday at work, three of us headed around the corner to the regular...
View ArticleDay #47: Every now and then say, ‘What the fuck.’
[language warning!] “Joel, you wanna know something? Every now and then say ‘What the fuck.’ ‘What the fuck’ gives you freedom. Freedom brings opportunity. Opportunity makes your future.” Miles, Risky...
View ArticleDay #48: Who is good at drawing?
It was with an inner warmth that I sat through Andy Pontin’s talk at Marketing Week. Andy had a great audience chat about “who thinks they are good at drawing?” A few people at the lunch of 400ish...
View ArticleDay #49: Pondering last week
To follow is a quick brain dump of my top of mind outtakes from Marketing Week last week. They are in no particular order and are more so common themes from my perspective than the silver bullet that...
View ArticleDay #50: Dear John
Dear Reader, At a recent research debriefing I used the line… “the best advertising, is advertising that doesn’t look like advertising.” It got a nice reaction. Lots of smiles and confirming nods. One...
View ArticleDay #51: Peter Piper picked a crop of creativity
On Monday morning it is my turn to do the team ‘Inspiration Talk’. We’ve resurrected them of late as a way of stimulating and sharing deeper thinking and creativity. This will be week two post a...
View ArticleDay #52: Design your own…
Consumers are gaining more and more creative control. Progressive brands are crowd-sourcing their ad campaigns, giving out prizes for packaging, outsourcing their naming or voting over videos. And, if...
View ArticleA challenging time to be in marketing
I was pleased to see the following article in the Advertiser Business Journal Tuesday. My related presentation for the AMI followed a few days later. Slides can be found here … You say you want a...
View ArticleNew Year’s resolutions for life
Do you make New Year’s resolutions? Commonly the domain of folk filled with festive spirit(s) or nursing a heavy head in the sober light of a new year’s dawn. And more commonly, they are all but...
View ArticleSouth Australians optimistic despite concerns about rising living costs
Square Holes has found seventy-eight percent of South Australians believe their financial security will improve or remain the same over the next 12-months despite concerns about rising living costs and...
View ArticleSouth Aussies confident despite gloom
Consumer confidence in South Australia dropped slightly after September’s Federal election amid concerns about financial security and rising living costs according to independent research conducted by...
View ArticleSquare Holes Consumer Insights 2013
As we head to the end of 2013, Square Holes has reflected on some of the consistent themes and consumer insights from this year’s 65 key studies, and where trends can be seen over time. Here are 10...
View Article“All we want for Christmas” research
Square Holes surveyed 200 members of the Square Holes Panel Wednesday night to ask a few pertinent questions about Christmas. 96% celebrate Christmas 89% confess to having been ‘nice’ not ‘naughty’...
View ArticleA ‘Strategy Director’ for Christmas
We are excited that we will have a new arrival joining Square Holes in January 2014 to add an extra bit of ‘KAAPOW!’ to our already awe inspiring team. Stephen Spencer will be joining us as Strategy...
View ArticleSouth Australians looking forward to saying ‘bye bye elections’
Consumer confidence in South Australia has remained steady over the past quarter, signalling overall confidence in the future tempered by a fear of rising living costs and election fatigue, according...
View ArticleWhy Square Holes is the best at what we do
We were recently hosting a guest to our funky orange office, and they noticed the three white squares on a window saying ‘professional,’ ‘the best at what we do’ and ‘they really understand us.’ The...
View ArticleProtected: ‘Frequently Asked Square Holes Questions’
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View ArticleThe Role of Gamification in Market Research and Strategy
Gamification is the process of adding gaming elements to non-game activities – such as marketing and other business initiatives. A core element to the success of games is their addictive nature, and in...
View ArticleSteve Jobs is dead. Are you the next Steve?
In 1997 Steve Jobs returned to Apple as interim CEO, after his 12 year exile from the company he, Steve Wozniak and Ron Wayne incorporated 1976. The two Steves had been tinkering with electronics since...
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